BEACHWASHED
Social Media Management - Content Creation - Product Marketing - Events - Partnerships
For celebrity hairstylist Lo Wheeler, who has built an audience of over 170K followers, I led the campaign for the launch of her hair oil brand, Beachwashed, overseeing campaign strategy, creative development, influencer partnerships, social media, and end-to-end email marketing. I managed the Beachwashed social accounts and grew the brand from 6K to 11K followers in four months, while supporting a successful first product launch. I also assisted with content creation and editing for Lo’s personal Instagram, helping coordinate partnerships with celebrity and athlete collaborators to expand brand reach.
Email Marketing - Newsletters
I created and managed the email marketing campaign for the launch of Beachwashed hair oil, developing the overall strategy, designing campaigns, and crafting engaging content. The campaigns successfully supported the product launch, strengthened brand awareness, and helped grow Beachwashed’s community.
Product Photography
Captured product photography for the launch of Beachwashed hair oil, creating branded visuals that supported social media, email marketing, and overall campaign storytelling. The imagery helped bring the product’s coastal-inspired identity to life, strengthen brand awareness, and create a cohesive visual presence across launch channels.
