BEACHWASHED
Social Media Management - Content Creation - Product Marketing - Events - Partnerships
Brought on contractually to lead the launch of celebrity hairstylist Lo Wheeler’s hair oil brand, Beachwashed. I oversaw campaign strategy, social media, content, email marketing, and community-building initiatives. I grew the brand’s Instagram from under 1k to 11K followers in four months and built awareness through athlete and influencer partnerships, PR gifting, and launch activations. The campaign contributed to a sold-out first product drop and a successful pitch to Free People to carry the product.
Email Marketing - Newsletters
I created and managed the email marketing campaign for the launch of Beachwashed hair oil, developing the overall strategy, designing campaigns, and crafting engaging content. The campaigns successfully supported the product launch, strengthened brand awareness, and helped grow Beachwashed’s community.
Product Photography
Captured product photography for the launch of Beachwashed hair oil, creating branded visuals that supported social media, email marketing, and overall campaign storytelling. The imagery helped bring the product’s coastal-inspired identity to life, strengthen brand awareness, and create a cohesive visual presence across launch channels.
