BEACHWASHED

Social Media Management - Content Creation - Product Marketing - Events - Partnerships

For celebrity hair stylist Lo Wheeler (170K followers), I led the campaign for the launch of her hair oil, Beachwashedβ€”handling campaign strategy, creative development, influencer partnerships, and email marketing, which I created and managed from start to finish. I also managed the Beachwashed social media accounts, growing the brand from 6K to 11K followers in just three months. In addition, I supported Lo Wheeler’s personal Instagram by assisting with content creation and editing, as well as coordinating partnerships with celebrity and athlete collaborators to amplify her brand reach.

Email Marketing - Newsletters

I created and managed the email marketing campaign for the launch of Beachwashed hair oil, developing the overall strategy, designing campaigns, and crafting engaging content. The campaigns successfully supported the product launch, strengthened brand awareness, and helped grow Beachwashed’s community

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