visit salt lake
Social Media Management - Content Creation - Influencer Marketing - Email Marketing
At Visit Salt Lake, I created content across social platforms and sourced and managed influencer campaigns to expand reach and align with the brand. I tracked performance using Sprout Social, contributing to a 20K increase in Instagram followers, bringing the account to 90K, and boosting overall engagement. I also owned and developed email marketing and newsletters, building and optimizing monthly campaigns that achieved a 35% open rate, while maintaining and updating website content through Simpleview CMS and CRM.
Email Marketing - Newsletters
Built and managed weekly email marketing campaigns for Visit Salt Lake across segmented audiences, including Visitor News, Meeting News, and Member News. Responsibilities included curating content, writing and organizing campaign copy, scheduling sends, and tailoring messaging to different subscriber groups. Email campaigns maintained an average open rate of 35%, helping drive consistent engagement across visitor, meeting, and member audiences
Blogs + Copywriting
Created blog content and copywriting for Visit Salt Lake, developing destination-focused stories around outdoor recreation, seasonal travel, local events, and regional experiences. The work supported Visit Salt Lake’s brand voice, SEO-driven storytelling, and tourism initiatives while helping inspire visitors to explore Salt Lake.
Featured work: