At Visit Salt Lake, I created content across social platforms and sourced and managed influencer campaigns to expand reach and align with the brand. I tracked performance using Sprout Social, contributing to a 10K increase in Instagram followers, bringing the account to 90K, and boosting overall engagement. I also owned and developed email marketing and newsletters, building and optimizing monthly campaigns that achieved a 35% open rate, while maintaining and updating website content through Simpleview CMS and CRM.