SUNDANCE FILM FESTIVAL
Social Media Management - Content Creation - Community/ Event Management - Partnerships
During the Sundance Film Festival, I supported the social and brand teams through real-time festival coverage, content production, and partnership execution across the full festival. I captured and produced rapid-turn social content, interviewed talent and filmmakers, coordinated press line coverage, led creative direction for the merchandise campaign, and managed influencer partnerships to expand audience reach.
IG +Tik Tok
Produced real-time social coverage across Instagram and TikTok, capturing press lines, behind-the-scenes moments, and environmental storytelling. Responsibilities included talent interviews, short-form video editing, graphics creation, and publishing content optimized for live engagement during peak festival activity.
Merchandise Campaign
Led creative direction and execution of the official merchandise photoshoot, overseeing concepting, casting, styling, filming, and post-production to deliver cohesive, brand-aligned visual assets across marketing and social platforms.
Performance + Insights
Delivered measurable audience growth and engagement from Nov 2025 - March 2026:
Followers: +25,708
Accounts Reached: 9,566 (+112.1%)
Total Interactions: 734,234
