SUNDANCE FILM FESTIVAL
Social Media Management - Content Creation - Community Management
During the 2025 and 2026 Sundance Film Festival, I supported social media and content strategy across the festival, from planning through real-time execution and rollout. I captured and edited event content, coordinated press-line coverage, developed collaboration strategies with various films, and supported timely social storytelling throughout the festival. I also led the merchandise campaign from concept through creative direction, production, and launch, helping expand audience reach and strengthen Sundance’s broader brand and social presence.
IG +TikTok
Conceptualized, created, and rolled out content across Sundance’s Instagram and TikTok, including Reels, Stories, TikToks, and social graphics.
Merchandise Campaign
Led creative direction and execution of the official merchandise photoshoot, overseeing concepting, casting, styling, filming, and post-production to deliver visual assets across marketing and social platforms.
Performance + Insights
Delivered measurable audience growth and engagement from Nov 2025 - February 2026:
Followers: +25,708
Accounts Reached: 9,566 (+112.1%)
Total Interactions: 734,234