SUNDANCE FILM FESTIVAL
Social Media Management - Content Creation - Community/ Event Management - Partnerships
During the 2025 and 2026 Sundance Film Festival, I supported the social and brand teams through real-time coverage, content production, and partnership execution. I captured and produced social content, interviewed talent and filmmakers, coordinated press-line coverage, managed influencer partnerships, and led creative direction and execution for the merchandise campaign. My work helped expand audience reach while supporting the festival’s broader storytelling, brand, and social media efforts.
IG +TikTok
Produced real-time social coverage across Instagram and TikTok, capturing press lines, behind-the-scenes moments, and environmental storytelling. Responsibilities included talent interviews, short-form video editing, graphics creation, and publishing content optimized for live engagement during peak festival activity.
Merchandise Campaign
Led creative direction and execution of the official merchandise photoshoot, overseeing concepting, casting, styling, filming, and post-production to deliver cohesive, brand-aligned visual assets across marketing and social platforms.
Performance + Insights
Delivered measurable audience growth and engagement from Nov 2025 - March 2026:
Followers: +25,708
Accounts Reached: 9,566 (+112.1%)
Total Interactions: 734,234
